4 thoughts on “What is the current status and trend of the development of the e -commerce industry?”
Kristina
2021 The current status and trend of the development of the e -commerce industry is: 2021 The development status of the e -commerce industry is: the overall situation is an important part of the e -commerce service industry belongs to the e -commerce ecosystem. Driven the development of service industries such as express delivery, online payment, and electronic certification, the e -commerce service industry has developed rapidly. 2020 The revenue of electronic business uniforms in the middle of the country reached 5.45 trillion yuan, an increase of 1.98 trillion yuan from 2019, an increase of 21.9%year -on -year. In 2020, it was impacted by the epidemic of new crown pneumonia, and it encountered the tide of closed shops offline, and the demand for online services increased rapidly. live broadcast shopping, online payment, non -contact delivery, on -site return, etc., have become the “new normal” of consumers online shopping under the epidemic. The needs of merchants for IT solutions, new marketing services, professional operation services, and logistics services Essence 2021 The development trend of the e -commerce industry is: 1. People’s dependence on APP continues to increase: In 2020, users on the Internet have further deepened the dependence on the mobile Internet. Improved to a certain extent. 2. The strongest of mobile shopping app preferences: From the perspective of the per capita daily use time of the app users, with the offline transfer of offline life scenes, the degree of user use is also continuously deepened in December 2020. From the APP monthly month From the perspective of the duration and the number of usage times, the mobile shopping rankings are at the forefront, with average monthly use time and number of times 545.1 minutes and 162.3 times, respectively. 3. Comprehensive e -commerce APP users are huge: The mobile Internet has penetrated into all aspects of people’s lives. Among them, TOP1 APPs in the fields of social, e -commerce, video entertainment and payment have exceeded 50 % in the industry. From the perspective of specific data, instant messaging and comprehensive e -commerce companies are 1.077 billion people and 992 million people ranked among the top; payment settlement and browser penetration rates are the highest, with 94.7%and 68.3%, respectively. The main e -commerce model is: 1, B2B -Enterprise to Enterprise: B2B (Business to Business) means that both parties to the supply and demand of e -commerce transactions are merchants (or enterprises, companies), and she (he ) We use the Internet technology or various business network platforms to complete the process of business transactions. E -commerce is a specific main form of modern B2B Marketing. 2, B2C-Enterprise to Individual: B2C is the abbreviation of Business-to-Customer, and its Chinese referred to as “business-to-guest”. “Business to customers” is a model of e -commerce, that is, it is generally said that it directly sells products and service business retail models directly to consumers. The e -commerce in this form is generally based on the network retail industry, mainly using the Internet to carry out online sales activities. The B2C means that the company provides consumers with a new type of shopping environment -online stores, consumers consumer behavior such as online shopping and online payment through the Internet. 3, C2B -Personal to Enterprise: C2B (Consumer to Business, that is, consumer to enterprises), is a new business model in the Internet economy era. This mode changes the relationship between the original producers (enterprises and institutions) and consumers. It is a consumer contribution value and consumer value of enterprises and institutions. C2B mode and our familiar supply and demand model (DSM, Demand SUPPLY MODEL) are just the opposite. The real C2B should first have consumer needs and then produce. Organize production. . Generally speaking, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing, products, prices, etc. to highlight consumers’ personalized needs, and production enterprises make customized production.
2021 The development status and trend of the e -commerce industry are very good. With the development of Internet technology, the KOL cargo mode represented by live broadcast brings consumers a more intuitive and vivid shopping experience, high conversion rate, and good marketing effects. New growth momentum. With the rise of the live broadcast industry and the incentives of the head anchor, the competition in the live broadcast will also be more intense. The verticalization of content will become the main trend of the live broadcast industry, and the platform will focus more on the needs of some specific user groups. The “2021 China Live E -commerce Industry Research Report” released by the China International Electronic Business Center Research Institute of the Ministry of Commerce shows that as of the end of last year, the number of online live users in my country reached 617 million, of which 388 million e -commerce live broadcast users reached 388 million. In 2020, the overall scale of the live broadcast of my country’s live broadcast exceeded 1 trillion yuan, and it is expected to be close to the scale of two trillion yuan in 2021. During the “Double -Pine Online Shopping Festival” (brand building and quality consumption) held by the Ministry of Commerce at the end of April, about 710,000 games were broadcast on the entire network, and a total of 4 billion people watched. The data show that there are currently more than 130 million domestic anchor accounts, while the number of live broadcast users in China is only 600 million. In addition to live broadcast content such as talent display, knowledge payment, and live broadcast, the live broadcast of the goods is more than tens of millions. The recent data of Tianyancha shows that in the first half of this year, more than 34,000 newly -registered live e -commerce companies, exceeding 22,000 throughout 2020. The applications in the live broadcast with technologies such as VR, AV, 8K video picture quality, more and more new and old players have upgraded their “arsenal”, which also brings users in the live broadcast room. More immersive shopping experience has achieved more users’ retention and transformation. S live broadcast e -commerce shows a strong ability to bring goods. The new formats and new models such as live e -commerce companies have developed rapidly, and online and offline consumer models have accelerated the integration, which has injecting a strong motivation to the consumer market. The first half of this year, my country’s consumer market recovery momentum has continued to increase, of which online sales have remained rapidly growing. In the first half of the year, the online retail sales of physical goods across the country increased by 18.7%year -on -year, an increase of 4.4 percentage points from the same period last year; the average increase of 16.5%in two years, 1.1 percentage points accelerated from the first quarter. Driven by new formats and new models such as live e -commerce and fresh e -commerce, e -commerce injects stronger power into the consumer market.
Major listed companies: At present, listed companies in the domestic retail e -commerce industry mainly include BABA, PDD (PDD), JD.com (JD), Vipshop (VIPS), Yixian E -commerce (YSG), Suning Tesco (002024), Dada (DADA), Antarctic E -commerce (002127), China Youzan (08083), Weimeng Group (02013), Liangpinpu (603719), Baizun E -commerce (09991), Bear Electric (002959) (002959) , Gome Retail (00493), Three Squirrels (300783), Yiyang Yichuang (300792), Li Renli Makeup (605136), Guangyun Technology (688365), worth buying (300785), Lexin (LX), Water Sheep, Water Sheep Shares (300740), Kute Smart (300840), Ruo Yuchen (003010), 1 Pharmaceutical Network (YI), Ji Ji (YJ), Fun Store (QD), Baby Tree Group (01761), UXIN (UXIN), UXIN (UXIN), Uxin (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN) Mogu Street (MOGU), Tuanel (TC) The core data of this article: Chinese e -commerce transaction volume, Chinese online retail sales, Chinese online shopping users This e -commerce transaction volume has increased year by year in recent years In this time, the Chinese government continued to introduce fiscal policy to accelerate the application of e -commerce in small and medium -sized enterprises. The domestic and foreign environments are good for the development of e -commerce among Chinese enterprises. In the online shopping market, enterprises have increased mobile layout, mobile shopping has developed rapidly, becoming an important force for driving the development of the online shopping market, and then promoting the overall market growth of e -commerce. In the data of the Ministry of Commerce, from 2011-2020, my country’s e-commerce transaction volume continued to grow. In 2020, the national e-commerce transaction volume reached 3.7.21 trillion yuan, an increase of 4.5%year-on-year. Among them, the transaction value of commercial e -commerce is 2.795 trillion yuan, the transaction volume of the service industry e -commerce is 8.08 trillion yuan, and the transaction value of contract category is 1.18 trillion yuan. Note: The values in the figure are the value that can be adjusted after the caliber growth rate. The network retail sales have risen. 2011, China’s online retail market has developed rapidly, and the scale of online retail sales has expanded rapidly. %. According to data from the Ministry of Commerce, in 2020, my country’s online retail sales reached 11.76 trillion yuan, an increase of 10.9%year -on -year. Among them, the online retail sales of physical goods were 9.76 trillion yuan, an increase of 14.8%year -on -year. Rural online retail sales reached 179 trillion yuan, an increase of 8.9%year -on -year. The retail sales of agricultural products reached 415.89 billion yuan, an increase of 26.2%year -on -year. 2011-2020 Our online retail sales of online retail consumer goods accounted for a rapid increase in the total amount of retail sales of social consumer goods. In 2020, it has reached 30.00%, an increase of 25.70 percentage points from 4.30%in 2011. From the perspective of the trend, it is expected that the proportion of online retail retail sales in my country in the future will still increase. The first half of 2011, my online shopping households exceeded 800 million As of June 2021, the number of online shopping users in my country reached 812 million, an increase of 29.65 million compared with December 2020, accounting for 80.3%of the overall netizens. The usage rate of mobile online shopping is nearly 80 % The in recent years in the rapid development of China’s mobile e -commerce market in China. Three reasons: First, e -commerce companies have made great efforts to mobile, related products have been continuously launched, and promotional activities have been launched; second The number of mobile phone users and the number of users on the Internet with mobile phones, the popularity of smartphones and tablets, the speed of Internet access, wireless broadband, and tariff reduction have also promoted the development of mobile online shopping; the third is that mobile changes all aspects of the people’s lifestyle. Mobile shopping is emerging things, attracting some online shopping users to the mobile terminal. . As of the end of 2020, the size of mobile phone network shopping users in my country reached 78.058 million, an increase of 73.09 million from March 2020, accounting for 79.2%of mobile phone netizens.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources. The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry’s development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public. The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall’s entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage. So traditional e -commerce platforms, choosing Taobao will be better The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging , but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it? Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose. And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth. Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don’t have sufficient funds. You can’t play this way of playing. Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.
2021 The current status and trend of the development of the e -commerce industry is:
2021 The development status of the e -commerce industry is: the overall situation is an important part of the e -commerce service industry belongs to the e -commerce ecosystem. Driven the development of service industries such as express delivery, online payment, and electronic certification, the e -commerce service industry has developed rapidly.
2020 The revenue of electronic business uniforms in the middle of the country reached 5.45 trillion yuan, an increase of 1.98 trillion yuan from 2019, an increase of 21.9%year -on -year. In 2020, it was impacted by the epidemic of new crown pneumonia, and it encountered the tide of closed shops offline, and the demand for online services increased rapidly.
live broadcast shopping, online payment, non -contact delivery, on -site return, etc., have become the “new normal” of consumers online shopping under the epidemic. The needs of merchants for IT solutions, new marketing services, professional operation services, and logistics services Essence
2021 The development trend of the e -commerce industry is:
1. People’s dependence on APP continues to increase: In 2020, users on the Internet have further deepened the dependence on the mobile Internet. Improved to a certain extent.
2. The strongest of mobile shopping app preferences: From the perspective of the per capita daily use time of the app users, with the offline transfer of offline life scenes, the degree of user use is also continuously deepened in December 2020. From the APP monthly month From the perspective of the duration and the number of usage times, the mobile shopping rankings are at the forefront, with average monthly use time and number of times 545.1 minutes and 162.3 times, respectively.
3. Comprehensive e -commerce APP users are huge: The mobile Internet has penetrated into all aspects of people’s lives. Among them, TOP1 APPs in the fields of social, e -commerce, video entertainment and payment have exceeded 50 % in the industry. From the perspective of specific data, instant messaging and comprehensive e -commerce companies are 1.077 billion people and 992 million people ranked among the top; payment settlement and browser penetration rates are the highest, with 94.7%and 68.3%, respectively.
The main e -commerce model is:
1, B2B -Enterprise to Enterprise: B2B (Business to Business) means that both parties to the supply and demand of e -commerce transactions are merchants (or enterprises, companies), and she (he ) We use the Internet technology or various business network platforms to complete the process of business transactions. E -commerce is a specific main form of modern B2B Marketing.
2, B2C-Enterprise to Individual: B2C is the abbreviation of Business-to-Customer, and its Chinese referred to as “business-to-guest”. “Business to customers” is a model of e -commerce, that is, it is generally said that it directly sells products and service business retail models directly to consumers.
The e -commerce in this form is generally based on the network retail industry, mainly using the Internet to carry out online sales activities. The B2C means that the company provides consumers with a new type of shopping environment -online stores, consumers consumer behavior such as online shopping and online payment through the Internet.
3, C2B -Personal to Enterprise: C2B (Consumer to Business, that is, consumer to enterprises), is a new business model in the Internet economy era.
This mode changes the relationship between the original producers (enterprises and institutions) and consumers. It is a consumer contribution value and consumer value of enterprises and institutions.
C2B mode and our familiar supply and demand model (DSM, Demand SUPPLY MODEL) are just the opposite. The real C2B should first have consumer needs and then produce. Organize production.
. Generally speaking, consumers customize products and prices according to their own needs, or actively participate in product design, production and pricing, products, prices, etc. to highlight consumers’ personalized needs, and production enterprises make customized production.
2021 The development status and trend of the e -commerce industry are very good.
With the development of Internet technology, the KOL cargo mode represented by live broadcast brings consumers a more intuitive and vivid shopping experience, high conversion rate, and good marketing effects. New growth momentum. With the rise of the live broadcast industry and the incentives of the head anchor, the competition in the live broadcast will also be more intense. The verticalization of content will become the main trend of the live broadcast industry, and the platform will focus more on the needs of some specific user groups.
The “2021 China Live E -commerce Industry Research Report” released by the China International Electronic Business Center Research Institute of the Ministry of Commerce shows that as of the end of last year, the number of online live users in my country reached 617 million, of which 388 million e -commerce live broadcast users reached 388 million. In 2020, the overall scale of the live broadcast of my country’s live broadcast exceeded 1 trillion yuan, and it is expected to be close to the scale of two trillion yuan in 2021. During the “Double -Pine Online Shopping Festival” (brand building and quality consumption) held by the Ministry of Commerce at the end of April, about 710,000 games were broadcast on the entire network, and a total of 4 billion people watched.
The data show that there are currently more than 130 million domestic anchor accounts, while the number of live broadcast users in China is only 600 million. In addition to live broadcast content such as talent display, knowledge payment, and live broadcast, the live broadcast of the goods is more than tens of millions. The recent data of Tianyancha shows that in the first half of this year, more than 34,000 newly -registered live e -commerce companies, exceeding 22,000 throughout 2020.
The applications in the live broadcast with technologies such as VR, AV, 8K video picture quality, more and more new and old players have upgraded their “arsenal”, which also brings users in the live broadcast room. More immersive shopping experience has achieved more users’ retention and transformation.
S live broadcast e -commerce shows a strong ability to bring goods.
The new formats and new models such as live e -commerce companies have developed rapidly, and online and offline consumer models have accelerated the integration, which has injecting a strong motivation to the consumer market.
The first half of this year, my country’s consumer market recovery momentum has continued to increase, of which online sales have remained rapidly growing. In the first half of the year, the online retail sales of physical goods across the country increased by 18.7%year -on -year, an increase of 4.4 percentage points from the same period last year; the average increase of 16.5%in two years, 1.1 percentage points accelerated from the first quarter. Driven by new formats and new models such as live e -commerce and fresh e -commerce, e -commerce injects stronger power into the consumer market.
Major listed companies: At present, listed companies in the domestic retail e -commerce industry mainly include BABA, PDD (PDD), JD.com (JD), Vipshop (VIPS), Yixian E -commerce (YSG), Suning Tesco (002024), Dada (DADA), Antarctic E -commerce (002127), China Youzan (08083), Weimeng Group (02013), Liangpinpu (603719), Baizun E -commerce (09991), Bear Electric (002959) (002959) , Gome Retail (00493), Three Squirrels (300783), Yiyang Yichuang (300792), Li Renli Makeup (605136), Guangyun Technology (688365), worth buying (300785), Lexin (LX), Water Sheep, Water Sheep Shares (300740), Kute Smart (300840), Ruo Yuchen (003010), 1 Pharmaceutical Network (YI), Ji Ji (YJ), Fun Store (QD), Baby Tree Group (01761), UXIN (UXIN), UXIN (UXIN), Uxin (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN (UXIN), UXIN) Mogu Street (MOGU), Tuanel (TC)
The core data of this article: Chinese e -commerce transaction volume, Chinese online retail sales, Chinese online shopping users
This e -commerce transaction volume has increased year by year
in recent years In this time, the Chinese government continued to introduce fiscal policy to accelerate the application of e -commerce in small and medium -sized enterprises. The domestic and foreign environments are good for the development of e -commerce among Chinese enterprises. In the online shopping market, enterprises have increased mobile layout, mobile shopping has developed rapidly, becoming an important force for driving the development of the online shopping market, and then promoting the overall market growth of e -commerce.
In the data of the Ministry of Commerce, from 2011-2020, my country’s e-commerce transaction volume continued to grow. In 2020, the national e-commerce transaction volume reached 3.7.21 trillion yuan, an increase of 4.5%year-on-year. Among them, the transaction value of commercial e -commerce is 2.795 trillion yuan, the transaction volume of the service industry e -commerce is 8.08 trillion yuan, and the transaction value of contract category is 1.18 trillion yuan.
Note: The values in the figure are the value that can be adjusted after the caliber growth rate.
The network retail sales have risen.
2011, China’s online retail market has developed rapidly, and the scale of online retail sales has expanded rapidly. %. According to data from the Ministry of Commerce, in 2020, my country’s online retail sales reached 11.76 trillion yuan, an increase of 10.9%year -on -year. Among them, the online retail sales of physical goods were 9.76 trillion yuan, an increase of 14.8%year -on -year. Rural online retail sales reached 179 trillion yuan, an increase of 8.9%year -on -year. The retail sales of agricultural products reached 415.89 billion yuan, an increase of 26.2%year -on -year.
2011-2020 Our online retail sales of online retail consumer goods accounted for a rapid increase in the total amount of retail sales of social consumer goods. In 2020, it has reached 30.00%, an increase of 25.70 percentage points from 4.30%in 2011. From the perspective of the trend, it is expected that the proportion of online retail retail sales in my country in the future will still increase.
The first half of 2011, my online shopping households exceeded 800 million
As of June 2021, the number of online shopping users in my country reached 812 million, an increase of 29.65 million compared with December 2020, accounting for 80.3%of the overall netizens.
The usage rate of mobile online shopping is nearly 80 %
The in recent years in the rapid development of China’s mobile e -commerce market in China. Three reasons: First, e -commerce companies have made great efforts to mobile, related products have been continuously launched, and promotional activities have been launched; second The number of mobile phone users and the number of users on the Internet with mobile phones, the popularity of smartphones and tablets, the speed of Internet access, wireless broadband, and tariff reduction have also promoted the development of mobile online shopping; the third is that mobile changes all aspects of the people’s lifestyle. Mobile shopping is emerging things, attracting some online shopping users to the mobile terminal.
. As of the end of 2020, the size of mobile phone network shopping users in my country reached 78.058 million, an increase of 73.09 million from March 2020, accounting for 79.2%of mobile phone netizens.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources.
The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry’s development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public.
The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall’s entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage.
So traditional e -commerce platforms, choosing Taobao will be better
The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging
, but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it?
Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose.
And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth.
Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don’t have sufficient funds. You can’t play this way of playing.
Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.